Is FileMaker Pro Advanced required?

FileMaker Pro Advanced is only required to copy/paste the Custom Functions that fmEcommerce Link (WooCommerce Edition) file uses when you are integrating this into your own FileMaker solution file. Otherwise you can use both FileMaker Pro and Pro Advanced when using the fmEcommerce Link (WooCommerce Edition) functionality.

N.B. since the release of FileMaker Pro v17 there are no longer 2 separate applications (FileMaker Pro and FileMaker Pro Advanced). FileMaker Pro v17 or later now includes the advanced tools found previously in the FileMaker Pro Advanced Application - you can can enable these in the FileMaker Pro preferences.